Not everybody uses your website the way you do You may look at your website on a laptop, use a mouse, read the text easily and watch a video with the sound turned on. Someone else may use a screen reader. Navigate with a keyboard. Need larger text. Have difficulty distinguishing certain colours. Use captions … Read more
AI can be incredibly useful Used well, AI can save a small business owner a considerable amount of time. It can help you: But there is an important word in that last point: Draft. AI can produce an answer that sounds extremely confident while still being incomplete, outdated or simply wrong. So the person ultimately … Read more
We all have to start somewhere When you’re starting a business, using an email address you already have can make perfect sense. You may not even know whether the business idea will work yet. So you create something like: mybusiness@gmail.com and get on with it. There is nothing inherently wrong with that. But there may … Read more
A picture on the internet isn’t automatically free to use Beautiful images can completely change the way a website feels. They can show your products, introduce the people behind your business, demonstrate what you do and help visitors connect with your story. But there is one important rule to remember: Finding an image online doesn’t … Read more
You don’t have to be a security expert The words website security can make everything sound terribly technical. Firewalls. Malware. Authentication. Encryption. Updates. Backups. If technology isn’t your thing, it’s tempting to decide that website security is something for your web developer or hosting company to worry about. They certainly have a role to play. … Read more
Your website probably collects more information than you realise Does your website have a contact form? Newsletter signup? Online bookings? Customer accounts? An online shop? Analytics? If so, information is moving through your website — and as the business owner, you should understand what you’re collecting, why you’re collecting it and what happens to it … Read more
Your Contact page matters more than you might think Your Contact page is often where someone goes when they have already looked around your website and are considering taking the next step. They may want to ask a question, request a quote, make a booking, check where you are located or simply confirm that there … Read more
Free vs Paid: Smart Choices for Your Website, Branding and Online Shop When you’re starting or growing a business, it’s natural to ask: “Do I really need to pay for this, or is the free version enough?”This guide will help you make clear, confident choices about free vs paid options for your website, logo, email, … Read more
Branding isn’t just a logo or pretty colours. It’s the feeling people get when they hear your business name, land on your website, or see your posts – and whether they remember you when they’re ready to buy. This guide is for women in Australia running or starting: Step 1: What branding really is (in … Read more
You don’t have to be “techy” to get a simple, effective business website online in Australia. This guide walks you through clear steps whether you’re starting from zero or already have a basic site that isn’t doing what you need. Who this guide is for This guide is for women in Australia who: Throughout the … Read more